{"id":5101,"date":"2023-09-12T10:41:56","date_gmt":"2023-09-12T09:41:56","guid":{"rendered":"https:\/\/www.skinandme.com\/the-dose\/?p=5101"},"modified":"2024-01-22T12:37:20","modified_gmt":"2024-01-22T12:37:20","slug":"customer-campaign-no-filters-just-skin-me","status":"publish","type":"post","link":"https:\/\/www.skinandme.com\/the-dose\/customer-campaign-no-filters-just-skin-me\/","title":{"rendered":"Customer Campaign: No Filters. Just Skin + Me"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.skinandme.com\/the-dose\/wp-content\/uploads\/2023\/09\/CUSTOMER_CAMPAIGN_FREYACIPRIANAresize-1024x683.jpg\" alt=\"\" class=\"wp-image-5105\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Link to share article here:<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/skinandmehq\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/skinandmehq\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 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c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/skinandmehq\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" 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c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Pinterest<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/skinandmehq\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@skinandmehq\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/c\/SkinandMeHQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong><strong>Customer Campaign: No Filters. Just Skin + Me<\/strong><\/strong><\/h2>\n\n\n\n<p>Since we launched three years ago, Skin + Me has changed thousands of lives. Each bespoke Daily Doser is packed with gold standard ingredients, to provide visible results and unlock the joy that comes from healthy skin. Add in the <a href=\"https:\/\/www.skinandme.com\/the-dose\/full-routine-launch-skin-and-me-cleanser-and-moisturiser\/\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/the-dose\/full-routine-launch-skin-and-me-cleanser-and-moisturiser\/\">Purify + Prep Cleansers, Soothe + Smooth Moisturisers<\/a> and <a href=\"https:\/\/www.skinandme.com\/the-dose\/meet-skin-and-me-daily-defence-sunscreen-spf-50\/\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/the-dose\/meet-skin-and-me-daily-defence-sunscreen-spf-50\/\">Daily Defence Sunscreen<\/a>, and it\u2019s no wonder we call it the Dream Routine.<\/p>\n\n\n\n<p>Many of our Skin + Me members proudly share their positive personal progress on social media or through word of mouth. So, who better to front the latest Skin + Me brand campaign? The six new faces of Skin + Me, Cipriana, Freya, Ifedayo, Matt, Jess and Essa, are all real customers who have seen incredible results from their Skin + Me routines. They\u2019ve each used their personalised regimes to tackle skin concerns from <a href=\"https:\/\/www.skinandme.com\/the-dose\/the-skin-and-me-guide-to-acne\/\" data-type=\"post\" data-id=\"467\">acne <\/a>and <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-how-to-treat-rosacea\/\" data-type=\"post\" data-id=\"4550\">rosacea <\/a>to <a href=\"https:\/\/www.skinandme.com\/the-dose\/hyperpigmentation-101\/\" data-type=\"post\" data-id=\"4467\">hyperpigmentation <\/a>and the <a href=\"https:\/\/www.skinandme.com\/the-dose\/skin-ageing-101\/\" data-type=\"post\" data-id=\"3061\">early signs of ageing<\/a>. Just like their skin, every journey is unique.&nbsp;<\/p>\n\n\n\n<p>Skin + Me is dedicated to taking responsibility and leading the way in the beauty industry, and this philosophy is reflected in our visual campaigns. We\u2019ve made a commitment to only feature real people and real skin in photos \u2013 that means no filters, no airbrushing and no models. Instead, we\u2019re taking a community-first approach, spotlighting customers who have genuinely used Skin + Me products to achieve their glow and boost their confidence.&nbsp;<\/p>\n\n\n\n<p>Our new campaign conveys the freedom that comes with feeling great in your own skin, and you can see the joy radiating from each image. Over the next couple of weeks we\u2019ll be introducing you to some of our lovely members here on The Dose \u2013 today, say hello to Freya and Cipriana.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.skinandme.com\/the-dose\/wp-content\/uploads\/2023\/09\/CUSTOMER_CAMPAIGN_FREYA.jpg\" alt=\"\" class=\"wp-image-5116\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><strong>Freya, 21, Lincolnshire&nbsp;<\/strong><br><strong>Time with Skin + Me: 8 months<\/strong><br><strong>Skin goal: Acne<\/strong><\/p>\n\n\n\n<p>For around ten years Freya struggled with spots, but it was tricky to find an effective solution. \u201cI struggled with finding the right product for me, a lot of things were very harsh on my skin and they felt like they were working against it rather than working with it,\u201d she explains. She describes her skin as \u201ca rollercoaster ride\u201d, but since discovering Skin + Me her confidence has skyrocketed \u2013 that\u2019s what we like to hear!&nbsp;&nbsp;<\/p>\n\n\n\n<p>Freya started seeing results a month or two into her skin journey, but she did have to go through some <a href=\"https:\/\/www.skinandme.com\/the-dose\/mythbuster-purging-explained\/\" data-type=\"post\" data-id=\"1262\">purging <\/a>first. Purging is when the increased cell turnover caused by active ingredients causes you to temporarily break out \u2013 think of it as a spring clean for your skin. \u201cDuring my Skin + Me journey I found that I struggled with a little bit of purging especially in the first couple of weeks but that resolved really quickly and before I knew it, it was glowing,\u201d explains Freya.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>She also knows that her Pharmacist Clinician Neelam is on hand whenever she needs support. \u201cI spoke with her because I was struggling with some stress acne, and she got straight back to me to change my formulation.&#8221;<\/p>\n\n\n\n<p>Now that Freya has nailed her skincare regime, she\u2019s brimming with confidence and feeling much more outgoing. \u201cWhen my skin wasn\u2019t so great I definitely hid from the world a lot more,\u201d she says. \u201cI love sharing pictures on Instagram, I love taking pictures with friends and it\u2019s just sad that I used to see a camera and I\u2019d hide. You want to be a sociable person but I definitely wasn\u2019t that when my skin wasn\u2019t great. I\u2019ve come a long way.\u201d&nbsp;<\/p>\n\n\n\n<p>We\u2019re delighted that Freya\u2019s sharing her skin journey with the Skin + Me community \u2013 it\u2019s impossible not to smile alongside her.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><br><strong><strong>Cipriana, 33, Cheshire<\/strong><\/strong><br><strong>Time with Skin + Me: 3 years<\/strong><br><strong>Skin goal: Hyperpigmentation and acne<\/strong><\/p>\n\n\n\n<p>You might recognise Cipriana from our previous campaign \u2013 and with results like this it\u2019s no wonder we asked her back to take part this time around. She\u2019s been using Skin + Me for over three years, and her consistency has definitely paid off.&nbsp;<\/p>\n\n\n\n<p>\u201cMy main issue was <a href=\"https:\/\/www.skinandme.com\/the-dose\/hyperpigmentation-101\/\" data-type=\"post\" data-id=\"4467\">hyperpigmentation <\/a>and <a href=\"https:\/\/www.skinandme.com\/the-dose\/the-skin-and-me-guide-to-acne\/\" data-type=\"post\" data-id=\"467\">acne<\/a>,\u201d says Cipriana. \u201cI\u2019ve experienced a lot of low self esteem when my skin was really bad. I felt like I had to cover my skin, I felt like people were staring at my acne. Finding products that help you see results is a game-changer.\u201d<\/p>\n\n\n\n<p>Cipriana did <a href=\"https:\/\/www.skinandme.com\/the-dose\/mythbuster-purging-explained\/\" data-type=\"post\" data-id=\"1262\">purge <\/a>a little to begin with, but she kept using her Daily Doser and the inflammation calmed down in around three months. Since then her skin has gone from strength to strength, and her Pharmacist Clinician checks in regularly to see if she\u2019s still happy. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.skinandme.com\/the-dose\/wp-content\/uploads\/2023\/09\/CUSTOMER_CAMPAIGN_CIPRIANA-1.jpg\" alt=\"\" class=\"wp-image-5119\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>She\u2019s also found the confidence to go makeup-free. \u201cWhen my skin is glowing, I\u2019ll be doing my skincare in the morning and be like \u2018Ooh, I look good\u2019, I don\u2019t even need to put on a little bit of makeup when I\u2019m going to the office. I just let my skin breathe. If I put makeup on it\u2019s just a little touch. It makes a massive difference to how you feel throughout the day. Being acne-free(ish) is the best feeling ever.\u201d<\/p>\n\n\n\n<p>So, what are skincare expert Cirpriana\u2019s red flags? \u201cMy skincare red flag is using too many actives and products, not knowing what to use. I\u2019ve made that mistake in the past. Now I just use one product that has everything I need.\u201d&nbsp;<\/p>\n\n\n\n<p>And we\u2019re glad to hear that she\u2019s also a dedicated sunscreen wearer. \u201cObviously when you\u2019re using active ingredients you need to use SPF,\u201d Cipriana reminds us. <a href=\"https:\/\/www.skinandme.com\/the-dose\/how-we-made-daily-defence-oil-free-spf-50-sunscreen\/\" data-type=\"post\" data-id=\"4743\">Skin + Me Daily Defence<\/a> is her sunscreen of choice, and she loves its lightweight consistency. \u201cWhen I\u2019m getting ready in the morning it takes me less than five minutes, and it feels like nothing is there \u2013 there\u2019s nothing worse than having a white cast,\u201d she explains. \u201cDaily Defence is so good for brown girls like me, it just disappears and feels light. It doesn\u2019t smell of anything and it gives me a glow as well.\u201d<\/p>\n\n\n\n<p>We couldn\u2019t be happier that Cipriana has been on her skin journey with us for over three years \u2013 here\u2019s to many more.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Want more? <\/strong><\/h2>\n\n\n\n<p>Head over to our Instagram <a href=\"https:\/\/www.instagram.com\/skinandmehq\/\" data-type=\"URL\" data-id=\"https:\/\/www.instagram.com\/skinandmehq\/\">@skinandmehq<\/a> to see more content from the shoot, including some behind the scenes action, and come back to The Dose next week to meet two more of our featured customers. <br><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f6fb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#edf5f8\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f6fb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>New to Skin + Me? <\/strong>Get your first month of personalised skincare for \u00a34.99 with promo code DOSE \u2013 <a href=\"https:\/\/www.skinandme.com\/consultation\/sign-up\/create-account\">complete our quick consultation here<\/a>. <\/p>\n\n\n\n<p><strong>Looking for a routine refresh? <\/strong><a href=\"https:\/\/www.skinandme.com\/login?back=%2Faccount-summary%2Fmanage-upcoming-orders\">Add the Dream Routine to your Skin + Me subscription<\/a>. <\/p>\n\n\n\n<p><strong>In need of a restock? <\/strong>Head to <a href=\"https:\/\/www.skinandme.com\/shop\">The Skincare Shop<\/a> for one-off purchases of your Routine Essentials.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time for the big reveal \u2013 allow us to introduce you to our brand new campaign, featuring real Skin + Me customers. <\/p>\n","protected":false},"author":179265348,"featured_media":5105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1395],"tags":[1374,1424,2439,1561,1382,1559,1516,1362,1388],"class_list":["post-5101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-articles","category-skin-and-me-stories","tag-acne","tag-active-ingredients","tag-customer-campaign","tag-customer-routines","tag-skin-me","tag-skin-me-customers","tag-skin-goals","tag-skincare","tag-skincare-routine"],"_links":{"self":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/users\/179265348"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/comments?post=5101"}],"version-history":[{"count":15,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5101\/revisions"}],"predecessor-version":[{"id":5125,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5101\/revisions\/5125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/media\/5105"}],"wp:attachment":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/media?parent=5101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/categories?post=5101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/tags?post=5101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}