{"id":5267,"date":"2023-10-12T17:18:37","date_gmt":"2023-10-12T16:18:37","guid":{"rendered":"https:\/\/www.skinandme.com\/the-dose\/?p=5267"},"modified":"2024-01-22T12:36:47","modified_gmt":"2024-01-22T12:36:47","slug":"how-long-do-skincare-products-last","status":"publish","type":"post","link":"https:\/\/www.skinandme.com\/the-dose\/how-long-do-skincare-products-last\/","title":{"rendered":"How Long Do Skincare Products Last?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.skinandme.com\/the-dose\/wp-content\/uploads\/2023\/10\/231012_HOW_LONG_DO_SKINCARE_PRODUCT_LAST_2-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5271\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Link to share article here:<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/skinandmehq\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/skinandmehq\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-twitter  wp-block-social-link\"><a href=\"https:\/\/twitter.com\/skinandmehq\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-pinterest  wp-block-social-link\"><a href=\"https:\/\/www.pinterest.co.uk\/skinandmehq\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.289,2C6.617,2,3.606,5.648,3.606,9.622c0,1.846,1.025,4.146,2.666,4.878c0.25,0.111,0.381,0.063,0.439-0.169 c0.044-0.175,0.267-1.029,0.365-1.428c0.032-0.128,0.017-0.237-0.091-0.362C6.445,11.911,6.01,10.75,6.01,9.668 c0-2.777,2.194-5.464,5.933-5.464c3.23,0,5.49,2.108,5.49,5.122c0,3.407-1.794,5.768-4.13,5.768c-1.291,0-2.257-1.021-1.948-2.277 c0.372-1.495,1.089-3.112,1.089-4.191c0-0.967-0.542-1.775-1.663-1.775c-1.319,0-2.379,1.309-2.379,3.059 c0,1.115,0.394,1.869,0.394,1.869s-1.302,5.279-1.54,6.261c-0.405,1.666,0.053,4.368,0.094,4.604 c0.021,0.126,0.167,0.169,0.25,0.063c0.129-0.165,1.699-2.419,2.142-4.051c0.158-0.59,0.817-2.995,0.817-2.995 c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Pinterest<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/skinandmehq\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path 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5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-youtube  wp-block-social-link\"><a href=\"https:\/\/www.youtube.com\/c\/SkinandMeHQ\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong><strong><strong>How Long Do Skincare Products Last?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Most of us are pretty clued up on how to reduce our waste. We recycle packaging, we\u2019re smart about food waste, and we  try to reuse things rather than throwing them away. However, sometimes this means that we hang onto things for longer than we should \u2013 and that includes beauty products.\u00a0<\/p>\n\n\n\n<p>Research shows that many of us aren\u2019t clearing out our makeup bags and skincare shelves as often as we should. <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23590385\/\">A 2013 study found<\/a> that 98% of women questioned had used expired products in the past, and 71% had expired products in their current makeup bag. The study also found that a significant proportion of old mascaras were harbouring bacteria and fungi.\u00a0<\/p>\n\n\n\n<p>But is it really that bad \u2013 or can we bend the rules a little when it comes to our favourite skincare products? Today, we\u2019re sharing the best practices to keep your skincare safe, and reveal when you should kiss your favourite products goodbye.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>What happens to skincare products over time?<\/strong><\/h2>\n\n\n\n<p>Almost all skincare products contain some kind of preservatives, which means that it\u2019s safe to use them for a certain period of time. However, after then, or if the product is contaminated, the formulation will start to deteriorate.<\/p>\n\n\n\n<p>\u201cCosmetic skincare products sold within the UK and EU all have to undergo tests to ensure that they are stable and that their preservative systems work so that they don\u2019t become full of potentially harmful bacteria and fungi during the lifetime of the product,\u201d explains Dr Jason Thomson, Head of Medical at Skin + Me. \u201cThe results of these tests are used to determine how long the product will be safe and effective for after it\u2019s manufactured.\u201d<\/p>\n\n\n\n<p>That\u2019s why you\u2019ll find a Period After Opening (PAO) symbol or an expiry date on the packaging. It looks like an open tub with a lid, and it has a number inside \u2013 this lets you know how many months you can use it for after opening.&nbsp;<\/p>\n\n\n\n<p>\u201cIf you keep using your skincare product after the labelled period, there\u2019s no guarantee that the preservatives will still be effective or if the product is stable and able to carry out its desired function,\u201d says Dr Jason. \u201cA product is unlikely to become full of harmful bacteria and completely stop working if used just after its expiry date but you are taking a risk the longer you leave it.\u201d\u00a0<\/p>\n\n\n\n<p>But what if you find an unopened gem at the back of your skincare drawer? Well, even if you haven\u2019t opened your product yet, it doesn\u2019t mean it will last indefinitely. Treat anything that\u2019s older than a couple of years with caution, and if it\u2019s been sitting there for longer, cut your losses and toss it away. At worst, it\u2019ll have a negative impact on your skin, and at best, it won\u2019t do anything at all.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>How long do different skincare products last?&nbsp;<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-vitamin-c\/\" data-type=\"post\" data-id=\"4411\">Vitamin C<\/a> is a brilliant multitasker, thanks to its pigmentation-fighting abilities and antioxidant properties. However, it\u2019s notorious for deteriorating relatively quickly. It\u2019s the same case with <a href=\"https:\/\/www.skinandme.com\/the-dose\/tretinoin-101\/\" data-type=\"post\" data-id=\"3530\">retinoids<\/a>, which tackle fine lines and spots. \u201cVitamin C and retinol are famously unstable, using them after their expiry date means they\u2019ll be increasingly ineffective over time as the actives will oxidise and become useless,\u201d says Dr Jason. Depending on the directions on the packaging, you should use them in three to six months (or as directed by the supplier), and keep a look out for the formulation becoming thick, discoloured or smelling strange.<\/p>\n\n\n\n<p>If you use a toner, it should be replaced every six months. Products like serum, <a href=\"https:\/\/www.skinandme.com\/the-dose\/full-routine-launch-skin-and-me-cleanser-and-moisturiser\/\" data-type=\"post\" data-id=\"2771\">moisturiser<\/a>, <a href=\"https:\/\/www.skinandme.com\/the-dose\/skincare-101-everything-you-need-to-know-about-cleansing\/\" data-type=\"post\" data-id=\"4863\">cleanser <\/a>and BHA or AHA exfoliants can last for up to a year, but always keep in mind that if they look, feel or smell different then you should throw them away.\u00a0<\/p>\n\n\n\n<p>When it comes to <a href=\"https:\/\/www.skinandme.com\/the-dose\/meet-skin-and-me-daily-defence-sunscreen-spf-50\/\" data-type=\"post\" data-id=\"4587\">sunscreen<\/a>, you should be replacing it every two years to ensure it\u2019s still effective and provides enough protection (if you\u2019re wearing sunscreen every day, as our dermatologists recommend, you should run out before then anyway). Finally, body wash and body lotion can last a little longer, since the skin on your arms and legs is more robust than the skin on your face \u2013 you should be able to use them for up to three years.\u00a0<\/p>\n\n\n\n<p>If you\u2019re a Skin + Me member then it\u2019s super important that you don\u2019t use an old <a href=\"https:\/\/www.skinandme.com\/the-dose\/daily-doser-spotlight-2\/\" data-type=\"post\" data-id=\"1513\">Daily Doser<\/a>, because the active ingredients expire relatively quickly. That\u2019s why every Skin + Me Daily Doser only has enough cream inside for one month \u2013 we send you a new one in the post every four weeks, so you\u2019ll never run out.\u00a0<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>How can you make your skincare products last?&nbsp;<\/strong><\/h2>\n\n\n\n<p>We\u2019d recommend storing your skincare products in a clean, cool place away from direct sunlight. If you\u2019re keeping them in the bathroom, a drawer or a shelf will help to keep them clean. And, when it comes to packaging, opt for pumps, tubes or bottles with droppers, rather than jars, which collect bacteria every time you put your hand inside.&nbsp;<\/p>\n\n\n\n<p>Get into the habit of doing regular clear-outs of your skincare \u2013 a spring clean once a year isn\u2019t going to cut it. Although the PAO symbol is a useful guide, we\u2019d recommend writing the date you opened a new product on the bottom of it in marker, so you know exactly how long you have left.\u00a0<\/p>\n\n\n\n<p>And above all use your best judgement \u2013 say goodbye to your <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-do-i-really-need-a-separate-eye-cream\/\" data-type=\"post\" data-id=\"830\">eye cream<\/a> after you\u2019ve had an eye infection, don\u2019t leave the lids off your <a href=\"https:\/\/www.skinandme.com\/the-dose\/full-routine-launch-skin-and-me-cleanser-and-moisturiser\/\" data-type=\"post\" data-id=\"2771\">moisturiser <\/a>for long and always wash your hands before and after applying your skincare.\u00a0<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>There are two important things to remember. Don\u2019t use open products for longer than their PAO symbol recommends, and keep track of how long they\u2019ve been open for. And if anything smells or looks weird \u2013 even if it\u2019s still in date \u2013 it needs to go!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f6fb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#edf5f8\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f6fb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>New to Skin + Me? <\/strong>Get your first month of personalised skincare for \u00a34.99 with promo code DOSE \u2013 <a href=\"https:\/\/www.skinandme.com\/consultation\/sign-up\/create-account\">complete our quick consultation here<\/a>. <\/p>\n\n\n\n<p><strong>Looking for a routine refresh? <\/strong><a href=\"https:\/\/www.skinandme.com\/login?back=%2Faccount-summary%2Fmanage-upcoming-orders\">Add the Dream Routine to your Skin + Me subscription<\/a>. <\/p>\n\n\n\n<p><strong>In need of a restock? <\/strong>Head to <a href=\"https:\/\/www.skinandme.com\/shop\">The Skincare Shop<\/a> for one-off purchases of your Routine Essentials.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is it time to throw away your favourite product? We spoke to our Head of Medical, Dr Jason Thomson, about expiry dates, active ingredients and skincare clear-outs. <\/p>\n","protected":false},"author":179265348,"featured_media":5270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1366],"tags":[1424,1521,1517,2454,1382,1362,1388],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-routine","tag-active-ingredients","tag-dermatology-team","tag-expert-advice","tag-expiry-date","tag-skin-me","tag-skincare","tag-skincare-routine"],"_links":{"self":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/users\/179265348"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/comments?post=5267"}],"version-history":[{"count":9,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5267\/revisions"}],"predecessor-version":[{"id":5281,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5267\/revisions\/5281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/media\/5270"}],"wp:attachment":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/media?parent=5267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/categories?post=5267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/tags?post=5267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}