{"id":5741,"date":"2024-01-18T09:00:00","date_gmt":"2024-01-18T09:00:00","guid":{"rendered":"https:\/\/www.skinandme.com\/the-dose\/?p=5741"},"modified":"2024-02-14T11:05:54","modified_gmt":"2024-02-14T11:05:54","slug":"new-skin-me-brighten-boost-morning-treatment-serums","status":"publish","type":"post","link":"https:\/\/www.skinandme.com\/the-dose\/new-skin-me-brighten-boost-morning-treatment-serums\/","title":{"rendered":"New! Skin + Me Brighten + Boost Morning Treatment Serums"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.skinandme.com\/the-dose\/wp-content\/uploads\/2024\/02\/231004_SKINME_MORNING_TREATMENT_0310_FFRESIZED-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5906\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Link to share article here:<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-style-default is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/skinandmehq\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 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c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h1 class=\"has-medium-font-size wp-block-heading\"><strong><strong>New! Skin + Me Brighten + Boost Morning Treatment Serums<\/strong><\/strong><\/h1>\n\n\n\n<p>Rise and shine! We\u2019re delighted to announce the launch of the brand new <a href=\"https:\/\/www.skinandme.com\/serum\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/serum\">Brighten + Boost Morning Treatment Serums <\/a>from Skin + Me. Packed with active ingredients, including specially-selected <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-peptides\/\" data-type=\"post\" data-id=\"5536\">peptides<\/a>, this hardworking trio is designed to fast-track your results and help achieve your skin goals.&nbsp;<\/p>\n\n\n\n<p>Not sure which formulation is best for you? Don\u2019t worry \u2013 we\u2019ll recommend the best version for your skin\u2019s needs. Let\u2019s glow.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong><strong>Introducing the new Morning Treatment Step from Skin + Me<\/strong><\/strong><\/h2>\n\n\n\n<p>Skin + Me members will be familiar with using a personalised evening treatment (hello <a href=\"https:\/\/www.skinandme.com\/the-dose\/daily-doser-spotlight-2\/\" data-type=\"post\" data-id=\"1513\">Daily Doser<\/a>), and now you can boost your progress with a tailored morning treatment too. The Brighten + Boost range is designed to protect your skin from everything it goes through during the day, while also targeting your specific skin concerns.&nbsp;<\/p>\n\n\n\n<p>\u201cWe developed our morning treatment step to offer protection from environmental stressors such as UV exposure and <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-pollution-defence-and-protective-skincare\/\" data-type=\"post\" data-id=\"2345\">pollution <\/a>whilst incorporating actives that complement the ingredients in your night-time Daily Doser,\u201d explains <a href=\"https:\/\/www.skinandme.com\/meet-the-team\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/meet-the-team\">Dr Jason Thomson, Head of Medical at Skin + Me<\/a>. \u201cThe morning treatment step aims to protect and maximise efficacy to achieve your skin goals.\u201d<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong><strong>Meet the Brighten + Boost Morning Serums<\/strong><\/strong><\/h2>\n\n\n\n<p>At Skin + Me, we know that your skin is unique to you \u2013 the one-size-fits-all approach to skincare isn\u2019t our style. That\u2019s why we\u2019ve made not one, but three different morning treatment serums. Each formulation is tailored to target specific skin goals, so you can start every day on a high.&nbsp;<\/p>\n\n\n\n<p><strong>Brighten + Boost Regulating Vitamin C Serum<\/strong><br><strong>Treats: <\/strong>Unwanted dark spots<br><strong>Results:<\/strong> Brighter, even-toned skin<br><strong>Hero ingredients:<\/strong> <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-vitamin-c\/\" data-type=\"post\" data-id=\"4411\">Vitamin C<\/a> 15% complex with ectoin, multi-action antioxidants and brightening <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-peptides\/\" data-type=\"post\" data-id=\"5536\">peptides<\/a><\/p>\n\n\n\n<p><strong>Brighten + Boost Firming Vitamin C Serum<br>Treats: <\/strong>Fine lines and wrinkles<br><strong>Results:<\/strong> Plump, smooth skin<br><strong>Hero Ingredient: <\/strong><a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-vitamin-c\/\" data-type=\"post\" data-id=\"4411\">Vitamin C<\/a> 15% complex with ectoin, multi-action antioxidants and firming <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-peptides\/\" data-type=\"post\" data-id=\"5536\">peptides<\/a><\/p>\n\n\n\n<p><strong>Brighten + Boost Calming Azelaic Acid Serum<br>Treats:<\/strong> Spots, breakouts and redness<br><strong>Results:<\/strong> Clearer, healthy skin<br><strong>Hero ingredient: <\/strong>Azelaic Acid 10% complex with ectoin, soothing <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-peptides\/\" data-type=\"post\" data-id=\"5536\">peptides <\/a>and five soothing compounds<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong><strong>Spotlight on Brighten + Boost hero ingredients<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\"><strong>Vitamin C<\/strong><\/h3>\n\n\n\n<p>You\u2019re probably pretty familiar with <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-vitamin-c\/\" data-type=\"post\" data-id=\"4411\">Vitamin C <\/a>already. Not only is it an essential nutrient in our diets, but it\u2019s also been a skincare star for a while now \u2013 and for good reason. \u201cVitamin C is one of the most studied and evidence-based cosmetic skincare ingredients and is a true multi-tasker, offering protective and regenerative skin benefits,\u201d explains Dr Jason.&nbsp;<\/p>\n\n\n\n<p>It\u2019s ideal for daytime use, thanks to its protective properties, so our Brighten +&nbsp; Boost Vitamin C serums are an excellent addition to your AM routine. \u201cIt\u2019s an essential antioxidant that aids in the skin&#8217;s natural regeneration process and helps to neutralise free radicals, protecting the skin from damage caused by UV rays (when used alongside <a href=\"https:\/\/www.skinandme.com\/the-dose\/meet-skin-and-me-daily-defence-sunscreen-spf-50\/\" data-type=\"post\" data-id=\"4587\">sunscreen<\/a>) and environmental <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-pollution-defence-and-protective-skincare\/\" data-type=\"post\" data-id=\"2345\">pollutants<\/a>,\u201d says Dr Jason.&nbsp;<\/p>\n\n\n\n<p>\u201cIt boosts collagen, reducing the appearance of fine lines and wrinkles and can improve the appearance of hyperpigmentation through its ability to inhibit melanin production. This coupled with its powerful antioxidant properties make it an excellent ingredient to enhance the skin\u2019s natural glow and radiance.\u201d<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\"><strong>Azelaic acid<\/strong><\/h3>\n\n\n\n<p>Azelaic acid is a popular ingredient in evening treatments \u2013 many Skin + Me members will have it formulated into their Daily Doser \u2013 but it can be safely used by most people during the day too, to maximise its benefits.&nbsp;That&#8217;s where Brighten + Boost Calming Azelaic Acid Serum comes in. <\/p>\n\n\n\n<p>\u201cAzelaic acid is a naturally-occurring acid found in grains like wheat and barley and is a very well researched and versatile ingredient that\u2019s been used by dermatologists for decades to treat various skin conditions including <a href=\"https:\/\/www.skinandme.com\/the-dose\/the-skin-and-me-guide-to-acne\/\" data-type=\"post\" data-id=\"467\">acne<\/a>, <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-how-to-treat-rosacea\/\" data-type=\"post\" data-id=\"4550\">rosacea <\/a>and <a href=\"https:\/\/www.skinandme.com\/the-dose\/hyperpigmentation-101\/\" data-type=\"post\" data-id=\"4467\">hyperpigmentation<\/a>,\u201d explains Dr Jason.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s such a great multi-tasking ingredient that most of our Daily Doser night time treatments contain it. It has powerful anti-inflammatory and antimicrobial properties, making it particularly effective against inflammatory conditions like rosacea and acne.\u201d<\/p>\n\n\n\n<p>So, how does azelaic acid actually work? \u201cIt helps to normalise the shedding of skin cells which can help unclog <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-can-i-shrink-my-pores\/\" data-type=\"post\" data-id=\"3206\">pores <\/a>and prevents the build-up of dead skin cells within hair follicles which is a key cause of acne breakouts,&#8221; says Dr Jason. &#8220;Similar to vitamin C, azelaic acid can inhibit melanin production and its powerful antioxidant properties mean it can help prevent the skin from daily environmental stressors.\u201d&nbsp;<\/p>\n\n\n\n<p>If you want to tackle spots, breakouts or the redness associated with rosacea, Brighten + Boost Calming Azelaic Acid Serum will soothe and protect your skin all day, every day.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\"><strong>Peptides<\/strong><\/h3>\n\n\n\n<p>It\u2019s no surprise that we\u2019re hearing more and more about <a href=\"https:\/\/www.skinandme.com\/the-dose\/ingredient-deep-dive-peptides\/\" data-type=\"post\" data-id=\"5536\">peptides <\/a>\u2013 these versatile ingredients can hone in on specific skin concerns, to supercharge your progress. \u201cPeptides are short chains of amino acids that act as building blocks of proteins, such as collagen, elastin, and keratin, which are essential for maintaining the skin&#8217;s structure, elasticity, and firmness,\u201d explains Dr Jason.&nbsp;<\/p>\n\n\n\n<p>Different peptides have different benefits, so you can use them to target your personal skin concerns. \u201cIn skincare, peptides can serve various functions, from signalling the skin to produce more collagen reducing the appearance of lines, to reducing inflammation, repairing and hydrating skin and improving hyperpigmentation,\u201d explains Dr Jason. \u201cGiven their versatility and numerous benefits, they seamlessly integrate into both morning and nighttime routines. They generally play well with other active ingredients so you\u2019ll often find them in good multi-tasking skincare products.\u201d<\/p>\n\n\n\n<p>In the<a href=\"https:\/\/www.skinandme.com\/shop\/firming-vitamin-c-serum\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/shop\/firming-vitamin-c-serum\"> Brighten + Boost Firming Vitamin C Serum<\/a>, you\u2019ll find peptides that have been specifically chosen for their tightening properties. Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1 and Acetyl Hexapeptide-8, to give them their proper names, boost collagen and improve skin elasticity, helping to tackle the early signs of ageing.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.skinandme.com\/shop\/regulating-vitamin-c-serum\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/shop\/regulating-vitamin-c-serum\">Brighten + Boost Regulating Vitamin C Serum<\/a> is formulated with Acetyl Hexapeptide-1, a peptide designed to fade areas of hyperpigmentation by regulating melanin pathways. It also has a brightening effect, which clarifies and evens out your skin tone.&nbsp;<\/p>\n\n\n\n<p>Heptapeptide-6 has powerful soothing properties, which is why we\u2019ve included it in <a href=\"https:\/\/www.skinandme.com\/shop\/calming-azelaic-acid-serum\" data-type=\"URL\" data-id=\"https:\/\/www.skinandme.com\/shop\/calming-azelaic-acid-serum\">Brighten + Boost Calming Azelaic Acid<\/a>. It reduces pore visibility, relieves itchy skin and protects against irritation caused by changes in temperature, so they\u2019re ideal for anyone who wants cool, calm and collected skin.&nbsp;<\/p>\n\n\n\n<h3 class=\"has-medium-font-size wp-block-heading\"><strong>Ectoin<\/strong><\/h3>\n\n\n\n<p>You might not be familiar with ectoin yet, but we guarantee you\u2019ll be hearing a lot more soon \u2013 we\u2019re calling it right now, it\u2019s going to be one of this year\u2019s most talked-about ingredients.&nbsp;<\/p>\n\n\n\n<p>Ectoin works in harmony with your skin\u2019s delicate microbiome and repairs the all-important skin barrier. It\u2019s also all about protection, shielding against blue light and <a href=\"https:\/\/www.skinandme.com\/the-dose\/ask-a-dermatologist-pollution-defence-and-protective-skincare\/\" data-type=\"post\" data-id=\"2345\">pollutants<\/a>, while reducing damage caused by the environment or other ingredients. It\u2019s no wonder dermatologists love this hardworking hydrator, which we\u2019ve included in all three Brighten + Boost serums.<\/p>\n\n\n\n<h2 class=\"has-medium-font-size wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Whether you opt for vitamin C or azelaic acid, a Brighten + Boost Morning Treatment Serum is sure to put a spring in your skincare step. Ready to add a trial-size bottle to your next Skin + Me box? <a href=\"https:\/\/www.skinandme.com\/login\">Log in to your account<\/a> to update your routine. <\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f6fb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#edf5f8\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-background\" style=\"background-color:#f0f6fb\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>New to Skin + Me? <\/strong>Get your first month of personalised skincare for \u00a34.99 with promo code DOSE \u2013 <a href=\"https:\/\/www.skinandme.com\/consultation\/sign-up\/create-account\">complete our quick consultation here<\/a>. <\/p>\n\n\n\n<p><strong>Looking for a routine refresh? <\/strong><a href=\"https:\/\/www.skinandme.com\/login?back=%2Faccount-summary%2Fmanage-upcoming-orders\">Add the Dream Routine to your Skin + Me subscription<\/a>. <\/p>\n\n\n\n<p><strong>In need of a restock? <\/strong>Head to <a href=\"https:\/\/www.skinandme.com\/shop\">The Skincare Shop<\/a> for one-off purchases of your Routine Essentials.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rise and shine! Allow us to introduce you to the brand new morning treatment serums from Skin + Me, the Brighten + Boost trio. Packed with active ingredients, they\u2019ll make your mornings matter. <\/p>\n","protected":false},"author":179265348,"featured_media":5906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1400,1373],"tags":[1424,1844,1489,2571,2568,2570,2569,2493,1382,1864,1516,1388,1811],"class_list":["post-5741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-articles","category-news","category-skin-me","tag-active-ingredients","tag-antioxidants","tag-azelaic-acid","tag-brighten-boost","tag-ectoin","tag-morning-serum","tag-morning-treatment","tag-peptides","tag-skin-me","tag-skin-ageing","tag-skin-goals","tag-skincare-routine","tag-vitamin-c"],"_links":{"self":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/users\/179265348"}],"replies":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/comments?post=5741"}],"version-history":[{"count":17,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5741\/revisions"}],"predecessor-version":[{"id":5907,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/posts\/5741\/revisions\/5907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/media\/5906"}],"wp:attachment":[{"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/media?parent=5741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/categories?post=5741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.skinandme.com\/the-dose\/wp-json\/wp\/v2\/tags?post=5741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}