Customer Campaign: No Filters. Just Skin + Me

Since we launched three years ago, Skin + Me has changed thousands of lives. Each bespoke Daily Doser is packed with gold standard ingredients, to provide visible results and unlock the joy that comes from healthy skin. Add in the Purify + Prep Cleansers, Soothe + Smooth Moisturisers and Daily Defence Sunscreen, and it’s no wonder we call it the Dream Routine.

Many of our Skin + Me members proudly share their positive personal progress on social media or through word of mouth. So, who better to front the latest Skin + Me brand campaign? The six new faces of Skin + Me, Cipriana, Freya, Ifedayo, Matt, Jess and Essa, are all real customers who have seen incredible results from their Skin + Me routines. They’ve each used their personalised regimes to tackle skin concerns from acne and rosacea to hyperpigmentation and the early signs of ageing. Just like their skin, every journey is unique. 

Skin + Me is dedicated to taking responsibility and leading the way in the beauty industry, and this philosophy is reflected in our visual campaigns. We’ve made a commitment to only feature real people and real skin in photos – that means no filters, no airbrushing and no models. Instead, we’re taking a community-first approach, spotlighting customers who have genuinely used Skin + Me products to achieve their glow and boost their confidence. 

Our new campaign conveys the freedom that comes with feeling great in your own skin, and you can see the joy radiating from each image. Over the next couple of weeks we’ll be introducing you to some of our lovely members here on The Dose – today, say hello to Freya and Cipriana. 

Freya, 21, Lincolnshire 
Time with Skin + Me: 8 months
Skin goal: Acne

For around ten years Freya struggled with spots, but it was tricky to find an effective solution. “I struggled with finding the right product for me, a lot of things were very harsh on my skin and they felt like they were working against it rather than working with it,” she explains. She describes her skin as “a rollercoaster ride”, but since discovering Skin + Me her confidence has skyrocketed – that’s what we like to hear!  

Freya started seeing results a month or two into her skin journey, but she did have to go through some purging first. Purging is when the increased cell turnover caused by active ingredients causes you to temporarily break out – think of it as a spring clean for your skin. “During my Skin + Me journey I found that I struggled with a little bit of purging especially in the first couple of weeks but that resolved really quickly and before I knew it, it was glowing,” explains Freya. 

She also knows that her Pharmacist Clinician Neelam is on hand whenever she needs support. “I spoke with her because I was struggling with some stress acne, and she got straight back to me to change my formulation.”

Now that Freya has nailed her skincare regime, she’s brimming with confidence and feeling much more outgoing. “When my skin wasn’t so great I definitely hid from the world a lot more,” she says. “I love sharing pictures on Instagram, I love taking pictures with friends and it’s just sad that I used to see a camera and I’d hide. You want to be a sociable person but I definitely wasn’t that when my skin wasn’t great. I’ve come a long way.” 

We’re delighted that Freya’s sharing her skin journey with the Skin + Me community – it’s impossible not to smile alongside her.

Cipriana, 33, Cheshire
Time with Skin + Me: 3 years
Skin goal: Hyperpigmentation and acne

You might recognise Cipriana from our previous campaign – and with results like this it’s no wonder we asked her back to take part this time around. She’s been using Skin + Me for over three years, and her consistency has definitely paid off. 

“My main issue was hyperpigmentation and acne,” says Cipriana. “I’ve experienced a lot of low self esteem when my skin was really bad. I felt like I had to cover my skin, I felt like people were staring at my acne. Finding products that help you see results is a game-changer.”

Cipriana did purge a little to begin with, but she kept using her Daily Doser and the inflammation calmed down in around three months. Since then her skin has gone from strength to strength, and her Pharmacist Clinician checks in regularly to see if she’s still happy.

She’s also found the confidence to go makeup-free. “When my skin is glowing, I’ll be doing my skincare in the morning and be like ‘Ooh, I look good’, I don’t even need to put on a little bit of makeup when I’m going to the office. I just let my skin breathe. If I put makeup on it’s just a little touch. It makes a massive difference to how you feel throughout the day. Being acne-free(ish) is the best feeling ever.”

So, what are skincare expert Cirpriana’s red flags? “My skincare red flag is using too many actives and products, not knowing what to use. I’ve made that mistake in the past. Now I just use one product that has everything I need.” 

And we’re glad to hear that she’s also a dedicated sunscreen wearer. “Obviously when you’re using active ingredients you need to use SPF,” Cipriana reminds us. Skin + Me Daily Defence is her sunscreen of choice, and she loves its lightweight consistency. “When I’m getting ready in the morning it takes me less than five minutes, and it feels like nothing is there – there’s nothing worse than having a white cast,” she explains. “Daily Defence is so good for brown girls like me, it just disappears and feels light. It doesn’t smell of anything and it gives me a glow as well.”

We couldn’t be happier that Cipriana has been on her skin journey with us for over three years – here’s to many more.

Want more?

Head over to our Instagram @skinandmehq to see more content from the shoot, including some behind the scenes action, and come back to The Dose next week to meet two more of our featured customers.