Is Personalised Skincare Really Better?

It’s no secret that the world of skincare can be overwhelming, to say the least. With countless products lining the shelves and promising instant results, then even more offerings available online, is it any wonder that many people don’t know where to start?

Enter personalised skincare. The theory is simple: take the guesswork out and ensure your skin is getting the ingredients it needs to target your specific skin concerns. So, how does it all work – and is it actually better than off-the-shelf routines? We explain everything you need to know about the tailormade approach. 

What is personalised skincare? 

Personalisation is a growing trend in the world of beauty, with brands and consumers exploring a bespoke approach to skincare, haircare and makeup. In August 2023, personalisation was named by the market research firm Mintel as one of the top five beauty trends shaping the face of the industry, and the demand for custom-made regimes is growing. 

Personalised skincare can be divided into two categories. Some brands use digital methods to determine the best skincare products – these digital consultations can vary from brand to brand. They might offer online quizzes which will automatically recommend products based on your answers, while others might have a more in-depth approach using artificial intelligence to analyse your answers, or even images of your face, and create a regime tailored to you. 

Other skincare brands don’t rely on AI for their personalised approach. Instead, they use real people to create treatments and routines for specific individuals, taking into account their skin history, their skin type and the goals they’re aiming for. This might be done online – like at Skin + Me, where all our Dermatology Clinicians are trained in the latest digital diagnostic technology – or it might be done face-to-face with a dermatologist during a private appointment. 

What are the benefits of personalised skincare? 

Personalised ingredients 

Every single ingredient won’t suit every single person, but the personalised approach aims to match you up with the right formulation for you. Social media can sometimes make you feel like you need to use a specific trending ingredient to feel good about your skin, but the truth is that not every ingredient is going to work for your unique skin. It’s much better to adopt a more simple, nourishing approach that gives you what your skin needs – not just what’s popping off on #skintok that day. 

Evolving strengths

At Skin + Me, the strength of your skincare will evolve along with your skin – smart, right? Our Dermatology Clinicians use a microdosing approach to skincare by starting you off on low doses of powerful actives. This allows your skin to adjust, before slowly increasing the strength of the ingredients, to maximise results while minimising irritation. 

Simple, effective routines 

When you’re using a skincare regime that’s been designed specifically for your skin, you can say goodbye to the ineffective, generic products that are cluttering up your bathroom shelves. Investing in a stripped-back, efficacious routine removes the guesswork – it’s good for your skin and good for your bank account too. 

Skin history

A good personalised skincare routine shouldn’t only consider what you want to achieve with your skin – it should also take the past into account. If you’ve reacted to certain ingredients, seen incredible results with another or particularly experienced (or inexperienced with skincare), then the pros can take all that into account when designing your dream routine. 

Time of life 

According to Mintel, female facial skincare users aged 25-44 are the most engaged in researching products that are suitable for their life stage. Researchers said this is likely due to a variety of factors, such as menstrual or pregnancy-related concerns. A personalised routine will take your age and stage of life into account, from hormonal acne to ageing skin, melasma during pregnancy to post-menopausal dryness. 

Personalised skincare at Skin + Me 

Has personalised skincare piqued your interest? Here’s how the whole process works at Skin + Me, from Day One onwards.

1. Fill out a short questionnaire about your skin, your medical history and your goals 
2. Snap three clear photos of your makeup-free skin
3. Our Dermatology Clinicians will review your skin and select the best ingredients for you, with the optimum strengths
4. Every month your skincare plan will evolve, to maximise your results. Regular check-ins with your Clinician will keep you on the right track 
5. You’ll have access to expert advice whenever you need it – personalised care is always just an email away

Final thoughts

If you want skincare that really works, the personalised approach is for you. From tackling tricky acne or calming redness to fading hyperpigmentation or slowing the early signs of ageing, an expert custom-made routine doesn’t just allow you to take control of your skin – it helps you feel amazing too.